China paving the way for big Xbox One sales

The Chinese version of the Xbox One goes on sale in Sept, but with a high price

China has approved the sale of 5 million Xbox One units, opening the way for Microsoft to make a big splash in the country's emerging console sector.

Microsoft's Chinese partner BesTV revealed the figure in a Tuesday earnings statement. The Chinese version of the Xbox One goes on in China on Sept. 23, after the country ended a 13-year-old ban on the import of foreign game consoles.

Although China often censors gaming content to weed out excessive violence, the approval of 5 million Xbox One units signals that the country's government is still giving ample room for actual device sales.

BesTV, a provider of Internet television services, is confident the Xbox One will rake in big profits over time. The industry is projecting that China's console gaming market has the potential to sell over 50 million units over the next five years, the company said.

The Xbox One first launched in western markets last November, with total shipments reaching 5 million units in April.

Chinese gamers have been looking forward to launch of the local version. But last month Microsoft revealed that the Chinese version of the Xbox One will cost consumers 3,699 yuan (US$600), $200 more than the U.S. version.

Despite the price, some local gaming merchants and experts believe the Xbox One will still attract customers. Microsoft and BesTV are bringing aboard local vendors and developers to create games and sell the system across the country.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags governmentMicrosoftregulationgamesXboxGame platformsBesTV

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?