Tablet sales slide 28 per cent as Android overtakes Apple

Longer upgrade cycles are to blame, details research compiled by firm Telsyte

Sales of tablets bucked a three year growth trend by declining 28 per cent during the first half of 2014. The sales downturn was revealed by research firm Telsyte, which also noted Android tablets outsold Apple's iPad for the first time.

Telsyte's Australian media tablet market study claims the slowdown in upgrades is the result of ongoing software support for Apple and Android tablets.

The most popular tablet remains Apple’s iPad 2, which despite being released more than three years ago, will be compatible with Apple’s upcoming operating system, iOS 8.

Android fractionally outsold the iPad for the first time by capturing 47 percent of the overall tablet market. Apple accounted for 46 percent, while Windows-based devices made up 7 percent.

The majority of Android tablets sold were low-end models. “Android only captured a third of the market in terms of dollar value”, estimates Telsyte.

Apple wont linger behind Android for long with the impending launch of a new iPhone expected to spur sales in the second half of 2014.

“Apple should have a strong second half if it can bring upgraded models to market and benefit from a halo effect created by the iPhone 6 launch” said Foad Fadaghi, the managing director of research firm Telsyte.

“More than half of iPhone users already have an iPad, whether consumers upgrade both this year will be the question many will be asking."

Retailer JB HiFi revealed it had been impacted by a slowdown in tablet sales. Detailed in the retailer’s FY2014 report are notes that tablet “sales were down on last year”.

“The sales results in July 2014 was impacted by recent market-wide declines in tablet sales,” it said in the company’s annual earnings report.

Tablet sales are expected to rise from 1.8 million to 2.1 million in the second half of 2014. The rise in sales will be influenced by a strong smartphone purchasing cycle, according to Telsyte’s research.

Telsyte estimates 10.8 million Australians own a tablet, which accounts for 46 percent of the population.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags samsungAppleGoogleAndroid

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?