After exiting PCs, Sony pulls the plug on e-readers

The company has stopped production of its last Reader model, PRS-T3

Sony is stopping e-reader production following the transfer of its e-book business outside Japan to Canada's Kobo.

"Final production of the current Reader model, PRS-T3, was made at the end of May," a spokeswoman for Sony in Tokyo wrote in an email Wednesday. "The product will continue to be available until inventory supplies last, which differs by country."

There are no plans for a successor to the device, she added.

The PRS-T3 was launched last year in 20 countries including Japan, Canada and European states, but was not released in the U.S.

Weighing 200 grams, it has a 6-inch E-ink touchscreen display, an optional night light, Wi-Fi and a battery life of six to eight weeks.

While it's still available on Sony's UK site for 99 pounds (US$166), it's out of stock at Sony's sites for France and Canada. The PRS-T3 will continue to be sold for the time being in Japan, where Sony maintains its Reader Store.

The company said earlier this year it is closing down its e-book business in North America, Europe and Australia and that users would be transferred to Kobo, owned by Japanese online shopping giant Rakuten.

Sony helped pioneer e-readers with a product it launched in Japan 10 years ago, the Librie. Developed with Philips, it was billed as the first commercial device of its kind to use E-ink's electronic paper display technology.

Beginning with the PRS-500 Portable Reader System in 2006, Sony marketed a series of e-readers that were well received, though some reviews complained about its price compared to the features of cheaper rivals.

Sony Reader shipments had exceeded 800,000 units for 2010, according to IDC. But the product was never as popular as competitors from Amazon, Barnes & Noble or Kobo. By late 2012, Amazon's Kindle reader was used by over 50 percent of e-book buyers, according to Publishers Weekly.

The market for e-readers peaked in 2011 at 26.4 million units, IDC noted last year, adding it expects only modest growth in 2014 after a period of decline. The category was expected to begin a gradual, permanent decline in 2015.

Sony also shed its Vaio PC business this year as it continues to struggle with restructuring efforts.

Last week, Sony reported a quarterly net profit of ¥26.8 billion (US$261 million) in part due to the hit PlayStation 4 game console, but left unchanged its forecast for a loss of ¥50 billion for the current fiscal year.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyconsumer electronicse-readers

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Ada Chan

Dynabook Portégé X30L-G

I highly recommend the Dynabook Portégé® X30L-G notebook for everyday business use, it is a benchmark setting notebook of its generation in the lightweight category.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?