A 5.5-inch iPhone 6 will help Apple and phablet market

Telsyte claims larger iPhone will help Apple reclaim market share and grow a currently niche big-screen market

Rumoured Apple iPhone 6. Image courtesy of Marques Brownlee and gadgetlove.com.

Rumoured Apple iPhone 6. Image courtesy of Marques Brownlee and gadgetlove.com.

If Apple were to launch a 5.5-inch iPhone 6 later this year it would be beneficial to both the vendor and the wider ‘phablet’ market, according to Telsyte.

The analyst firm claims a larger-screen iPhone would be a strong strategy for Apple, and allow it to reclaim lost market share in Australia.

Based on its ‘Australian Smartphone Market Study 2014 to 2018’ which surveyed 1018 individuals aged 16 and over, 40 per cent of consumers who intend to buy an iPhone 6 would only do so if it has a larger screen.

Further, one in five Android users who are not planning to purchase an iPhone would be swayed if a new model had a larger screen.

Rumoured Apple iPhone 6 (left). Image courtesy of Marques Brownlee and gadgetlove.com.
Rumoured Apple iPhone 6 (left). Image courtesy of Marques Brownlee and gadgetlove.com.

The traffic is not one way, though; the firm claims about 10 per cent of those expecting to purchase an Android smartphone are currently using an iPhone.

Telsyte also indicated that Android smartphones have overtaken iPhones as the main devices purchased on contracts from carriers as a result of carrier promotions and the reduction in iPhone subsidies.

But a big-screen iPhone 6 would not only help Apple; Telsyte claims the 5.5- to 6.9-inch smartphone market – otherwise known as ‘phablets’ – hinges on the entrance of Apple.

Phablets remain a niche market, and this is despite an increase in manufacturers developing large devices that blur the line between smartphone and tablet.

Samsung, Sony, Huawei, HTC, LG, Xiaomi, and ZTE all sell at least one Android-based phablet, and even Nokia has its own Windows Phone 8-based unit.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Huaweismartphonelgmobile phoneiosAndroidZTEtelsyteanalyst firmXiaomiApplesamsungphabletiphone 6htcGooglemobilityMicrosoftNokiasonyoperating systemwindows phone 8OSmarket share

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nermin Bajric
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?