Google tests domain registration service

Private registration is included in service, which will go up against GoDaddy

If you fancy yourself as a .guru or any other newfangled Internet address, Google wants you to try out its new domain name registration service.

The search giant quietly launched Google Domains on Monday as an invite-only beta service. It's being billed as an easy way to set up an address on the Web with simple management tools.

Until now, Google has told people looking to register that it "doesn't register or host domain names." It referred them to partner companies including GoDaddy and eNom.

Google Domains, though, has features that might make people think twice before going with other registration services. For instance, Google will cover the cost for private registration -- that is, keeping your name, address and contact information from the public eye.

The service also includes branded email, such as you@your_company.com, and forwarding to other domains or websites.

Google is billing its vast Internet infrastructure as another perk, promising quick and reliable links between the domain and its websites.

The move represents competition for GoDaddy, the world's largest domain name registrar with over 57 million domains under its management. The registrar has privacy protection starting from US$7.99 per domain and email services from $4.99 a month.

The company filed for an IPO of $100 million earlier this month.

Google Domains will also give users up to 100 subdomains to customize websites, phone support and a variety of management tools.

The Google Domains site does not list the prices for the new service, and asks potential users to apply for a trial code. It does have a page showing a photo, however, in which "registration" for one year is $12. GoDaddy offers discounted one-year registrations with .com endings from about $8.

Google did not immediately reply to a request for more information.

The new service follows the move last year by ICANN (Internet Corporation for Assigned Names and Numbers) to introduce up to 1,400 new generic top-level domains from 22 including the ubiquitous .com, .net and .org.

The new names include endings such as .rentals, .club, .reviews, .photography and .guru, which has proven popular. Google is listed by ICANN as an accredited registrar for some top-level domain names such as .biz, .com, .info, .name, .net, .org and .pro.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGoogleInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Family Friendly

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?