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gotalk PrePaid VoIP To Challenge Skype in Australia and New Zealand

  • 05 August, 2007 17:50

<p>TELECOMMUNICATIONS PRESS RELEASE:
• gotalk launches Skype attack in Australia and New Zealand
• PhoneChoice survey shows gotalk’s “industry first” prepaid VoIP cheaper overall than Skype Pro, based on typical usage.</p>
<p>SYDNEY: Monday August 6: In an industry first, fast growing Tier 2 telco gotalk limited today announced that they have this month added prepaid VoIP to its entire range of Australian and New Zealand Cardcall phonecards – making its service directly competitive with Skype – the world’s most popular VoIP service. (NOTE: Skype, a unit of eBay, has 196 million registered users internationally – including Australia.)
CardCall, a fully owned gotalk subsidiary, is the major phonecard distributor in Australia and New Zealand – recently adding Telstra’s “Say G’day” and “Super Buzz” international calling cards to their extensive stable.</p>
<p>gotalk CEO Steve Picton said today that gotalk Prepaid VoIP will enable phonecard users to make huge savings by sending their calls over the internet, instead of using the regular telephone network. The only requirements are a broadband internet connection, a PC and a microphone/headset.</p>
<p>The customer benefits of prepaid VoIP are considerable, including:</p>
<p>• Free registration
• Free quality softphone
• Free additional local telephone number
• Free VoIP to VoIP calls within Australia and within New Zealand (not between)
• Free connection fee option on all calls
• Free Voicemail
• No Contracts
• No monthly account fee
• Extensive Australia and NZ coverage
• Untimed local and national calls at a low 10c
• Low cost rates to mobiles (24c timed)
• Low cost calling card rates to all destinations
• Quality 24 hour Customer Care helpline</p>
<p>Mr. Picton was named Queensland’s Technology and Telecommunications Entrepreneur of the Year on July 19. He said he was delighted to announce the addition of prepaid VoIP to gotalk’s extensive range of prepaid Telco products.</p>
<p>“A recent research project undertaken by PhoneChoice, “Home Phone and Internet Provider Comparison (July 2007)” specifically compared gotalk prepaid VoIP with Skype Pro. Based on typical usage, the PhoneChoice survey clearly showed gotalk’s prepaid VoIP was cheaper overall than Skype’s Pro,” Mr. Picton said.</p>
<p>“When you add in the fact that gotalk is an Australian owned company, a full service telco business offering 24/7 locally available customer service – (as opposed to Skype who can only be contacted by email) – I believe gotalk can be seen to be a more than competitive alternative to Skype,” Mr. Picton said.</p>
<p>“The same survey showed gotalk’s international phone call charges were between 57% and 77% cheaper than all of its Australian competitors – Telstra, Optus, AAPT, Primus and Dodo – so there are a number of reasons for customers to change to gotalk for all their telco services.”</p>
<p>“The new gotalk prepaid VoIP service will enable customers to access the phonecard’s super cheap rates either from their PC (VoIP access) or conveniently from any telephone they choose (phonecard access),” he said.</p>
<p>“gotalk prepaid VoIP offers users a first class VoIP service with the best of both worlds - Cardcall’s great phonecard rates and the flexibility and control of prepay. gotalk prepaid VoIP is simple to download and easy to use, with so many benefits that it is an ideal option for new VoIP users - and a very attractive alternative for anyone currently using or considering Skype.”</p>
<p>“Users of existing phonecards simply need to visit http://www.gotalk.com.au/prepaidvoip/ select 'Get Prepaid VoIP' and enter their existing PIN number and contact email address. Customers will then receive a softphone download via email and off they go to make phonecalls through VoIP - it is THAT easy,” Mr. Picton said.</p>
<p>Retailers benefit from our gotalk prepaid VoIP service because it results in:
• An increase in the number of customers that make purchases (including customers that have moved away from phonecards to use other VoIP services such as Skype)
• An increase in traffic to retail sites, allowing retailers to cross sell other products (example Internet cafe user now purchasing a phonecard in store and using the credit on the Internet Cafe PC, plus purchasing snacks / drinks while using the service).
• The ability to offer customers this great new product feature without the need to stock anything other than the great range of CardCall phonecards or CardCall vouchers
All CardCall phonecard point-of-sale will contain the below image, leading customers this service. .</p>
<p>About gotalk
gotalk limited, a publicly unlisted company, is a fast growing, full service telco with sales in excess of $160 million per annum and over 300 staff in Australasia. The telco continues to develop and deliver innovative products via a unique Universal Recharge account available to customers to better manage and share their telco spend across a range of prepaid mobile, internet, broadband voice (VoIP) and phonecard services all from the one account. gotalk also provides a range of postpaid products, including fixed line voice, mobile, broadband, dial up internet and broadband voice (VoIP). One of the main strengths of gotalk is its ability to distribute product through its CardCall subsidiary, which has a 30,000 strong retailer and 7,000 reseller network in Australia and New Zealand. CardCall is also a major distributor of Optus Mobile, Virgin Mobile and Boost Mobile. gotalk is headquartered in Sydney with its operations centre located at Robina on Queensland’s Gold Coast. The telco has established strong corporate partnerships with Harvey Norman, BP, Caltex, Woolworths, Coles, Domayne, Dick Smith, Tandy, Harris Technology and Australia Post.
gotalk Corporate Office: Level 24 259 George Street Sydney NSW 2000
Operations Office: gotalk house 183 Varsity Parade Varsity Lakes QLD 4227
Steve Picton CEO gotalk Limited PROFILE: Prior to forming TELECORP LIMITED in March 2000 with high profile telecommunications duo Trevor Rowe, ASX Director, Chancellor of Bond University and Chairman, Investment Banking , NM Rothschild &amp; Sons, Australia; and Vern Wills, Chairman of Enhance Management, Mr. Steve Picton, was Group Director, Strategic Development, AAPT. During his years with AAPT Mr. Picton was responsible for the overall Strategic Development of AAPT since joining as Director of Marketing in 1996. During that period he oversaw a number of key initiatives, such as AAPT's entry into the Wholesale market, the development of a broad-based product portfolio and the rebranding of the company. He also managed AAPT's IPO process and the many acquisitions and alliances carried out by AAPT in areas such as data, Internet, satellite, mobile and voice services. Prior to joining AAPT, Mr. Picton spent 9 years with BT (British Telecom) in a variety of sales &amp; business development roles at a senior executive level.</p>

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