Google will push mobile app installs in search and YouTube

The company's program works similarly to others offered by Facebook and Twitter

Google users will see more ads directing them into others' mobile apps.

Google users will see more ads directing them into others' mobile apps.

Mobile users of Google's search and YouTube service will soon see more targeted ads that take them straight to the installation pages for advertisers' mobile apps.

Google on Tuesday announced its rollout of targeted mobile app install ads, a growing form of advertising that is a lucrative revenue source for Facebook. Twitter just announced its own program last week.

Businesses can already promote their apps via Google, but app install ads offer a direct way in: Users see a button marked "install" right next to the ad, or "open," if they already have the app but maybe haven't used it in a while. The ads will roll out over the next few months on search and YouTube, as well as across the company's network, Google said.

The technology also includes deep-linking. So if you already have, say, the HotelTonight app on your smartphone, and you search for "hotels in New York" on Google, you might see an ad for the specific page in the HotelTonight app related to New York hotels, Google said.

Behind the scenes, the mobile app ads come courtesy of Google's AdMob network, which helps businesses advertise their apps across Google's network and measure engagement. Advertisers will be able to target their apps to Google users based on the apps they already use, the frequency of use and the types of in-app purchases they make, Google said.

That means if you exercise regularly, and use an app to measure how far you run, Google said, an ad might pop up for an app that tracks the foods you eat and calories consumed.

But a big part of Google's program is nudging people into re-opening apps they may have lost interest in. And that's a big problem for businesses -- about 80 percent of apps are used once and then eventually deleted, according to data cited by Google.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social mediamobileinternetGoogleFacebookadvertisingtwittersearch enginesmobile applicationsInternet-based applications and servicesMusic and audio

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?