SugarCRM links up with Dun & Bradstreet for contact data

The move helps SugarCRM keep pace with Microsoft, Oracle and Salesforce.com in CRM

SugarCRM customers will soon be able to import business contact data from Dun & Bradstreet, giving them a new means for finding and closing deals more efficiently.

D&B's data store includes more than 230 million businesses and 100 million specific contacts, according to Wednesday's announcement. The companies will create a "seamless" integration between D&B's system and SugarCRM that will become available in April.

Salespeople today are "overwhelmed" by the amount of data concerning prospects and customers, SugarCRM CTO Clint Oram said in a statement. The combination of SugarCRM's interface and D&B's curated information will allow them to transform "big data into little data" and make better decisions, the statement adds.

The integration will be available in three tiers providing varying types and amounts of contact and industry information. SugarCRM is sold by partners around the world, who will also be the point of contact for buying D&B subscriptions, SugarCRM said.

For SugarCRM, the deal with D&B helps it catch up to competitors such as Salesforce.com, SAP, Microsoft and Oracle, which have already linked their CRM systems to the data provider.

Salespeople who use its data store can reduce research time by 12 percent and shorten sales cycles by 15 percent, D&B claimed in a data sheet about the SugarCRM announcement.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cloud computingMicrosoftinternetOracleData managementSalesforce.comsoftwareapplicationsCustomer Relationship ManagementsugarCRMInternet-based applications and servicesDun & Bradstreet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?