Google Australia has launched a new initiative designed to help produce more Australian software developers.
The 'Start with Code' website highlights the role of computer programming in the digital economy and gathers together resources for aspiring developers. The site has resources for students, parents, teachers and aspiring tech entrepreneurs.
"Wouldn’t it be amazing if the next Tesla Motors, iRobots, Twitters and Googles were founded in Australia?" Google Australia's engineering director, Alan Noble, wrote in a blog entry.
"We believe that, with the right attitude to skills and innovation, we can create an Australia of new, high-value jobs, and in doing so, create a bright future for our talented young people. The first step? Start with code."
The campaign is accompanied by a book titled Australia's Innovation Generation, which was launched in Canberra last week.
The book contains profiles of a number of Australian tech entrepreneurs, including Atlassian’s Mike CannonBrookes, Bigcommerce's Mitchell Harper, Robogals' Marita Cheng and Switch Automation's Deb Noller.