Yahoo lures third-party developers with Games Network

Yahoo Games Network touts claimed audience of 800 million for game-makers

Yahoo is trying to lure third-party mobile and Web game developers with the launch of a back-end development platform.

Yahoo Games Network puts Yahoo's claimed 800 million users, including 400 million on mobile devices, in reach of game developers. It includes services that can help monetize games and share them across social networks.

The site will also provide "ongoing operational support for growth," Yahoo Games leader Jesper Jensen, former CEO of PlayerScale, wrote in a post.

The developer services on Yahoo Games Network include PlayerInsight, which provides stats such as the number of active users and revenue generated by a particular game. Another feature, Sitebox, lets users create Facebook apps, while Achievements tracks player awards and milestones.

The site offers an SDK (software development kit) with client libraries for Android and iOS.

Yahoo Games is working with developers such as Namco Bandai America, SGN and Rumble Entertainment, Jensen said, adding the network features to games like Yahoo Poker, Kings Road and Dead Zone.

Jensen also announced a revamped Yahoo Classic Games site featuring popular games that can be played on the Web or Android and iOS devices. He said the site has a "beautiful, elegant and easy-to-use design that plays seamlessly."

The launch of Yahoo Games Network follows the search engine's acquisition last year of PlayerScale, an infrastructure support company founded in 2011 that helped developers spread their games across platforms.

Earlier this week, Google Play Game Services expanded multiplayer turn-based games to iOS, as Google Play described in a blog post .

Yahoo has been acquiring companies since Marissa Mayer joined as CEO in 2012, including the high-profile purchase of blogging service Tumblr last May, the month it also picked up mobile gaming company Loki Studios, known for its location-aware game Geomon.

In January, it acquired Cloud Party, a gaming company specializing in virtual worlds and multiplayer gaming with avatars.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags YahooMobile gamesgames

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?