Australian tablet sales double in 2013: Telsyte

Low cost units are driving growth in competitive marketplace

Sales of media tablets in Australia doubled in 2013 to reach 4.8 million units, according to a study released by Telsyte.

The technology analyst firm estimates that the 'population penetration' of media tablets has now reached 40 per cent, meaning that some 9.4 million Australians have access to a tablet in some form. This is expected to increase to 22 million by 2018.

The company also predicted penetration of tablets to exceed personal computers some time in 2015.

Nearly half of owners responding to the survey see tablets as becoming their primary computing device over the next few years. The firm said computer/PC purchase intentions continue to be severely impacted by media tablets.

Telsyte managing director, Foad Fadaghi, said the shift in preferences has created new digital opportunities that span consumer services, education and entertainment.

Tablet sales are booming, Telsyte reporting that year-on-year Apple sales grew by 52 per cent to 2.6 million units in 2013. Android media tablet sales grew by 186 per cent, with more than 1.9 million devices purchased over the same period.

The company said that tablets are proving to be a popular gift, with nearly a quarter of all devices on the market originally purchased as presents.

Drive of low cost devices

Telsyte said it identified the tablet market as having entering a new age. This has been encouraged by the availability of a range of low cost Android devices.

The company broke the market up into three segments for its study. Low cost devices being defined as those retailing for $200 or less, medium as devices priced between $200 and $450 and high cost devices costing in excess of $450.

Telsyte estimated that 29 per cent of sales in 2013 were in the low to medium brackets. The firm suggested that these segments will grow to over 50 per cent of total sales by 2018, given current trends.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags tabletstelsyteTelsyte Foad Fadaghi

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Chris Player
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?