Rdio acquires music streaming service in India

Rdio will launch in India later this year

Rdio digital music service is acquiring a shuttered music streaming service company in India in a bid to get into the local market, which loves music but is not always willing to pay for it.

The San Francisco, California, company hopes to take advantage of Dhingana's catalog of over 1 million songs in 42 languages and in Indian genres, and extend the user base to cover India's large number of smartphone users.

Dhingana's founders Snehal Shinde and Swapnil Shinde will be joining Rdio's executive team to focus on its expansion in India as well as other emerging markets, Rdio said.

The financial details of the transaction were not disclosed.

Rdio India is scheduled to launch later this year, the company said Friday.

Dhingana shut down its operations in February reportedly after a large Indian music label refused to renew its contract with the company. Its website still stated early Friday that "alas, all good things must come to an end."

Besides facing strong local competition, Rdio in India will be up against rampant piracy in the country.

The International Federation of the Phonographic Industry (IFPI) estimated in a 2013 report that 54 percent of Internet users in India access unlicensed services on a monthly basis in the country. That offers a large potential market, if the users can be migrated to licensed services, the recording industry organization said.

The report described India as a "vibrant market" with more than 500 music labels releasing music in over 20 languages.

Launched in August 2010, Rdio was founded by Janus Friis, a co-founder of Skype. It expanded into 20 new countries in December, taking the total to 51. The company claimed in December that 57 percent of its monthly active users came from outside the U.S., up from 30 per cent at the start of the year. It offers both a paid and a limited advertisement-based service.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsinternetbusiness issuesRdioInternet-based applications and servicesMusic and audioDhingana

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?