Rdio acquires music streaming service in India

Rdio will launch in India later this year

Rdio digital music service is acquiring a shuttered music streaming service company in India in a bid to get into the local market, which loves music but is not always willing to pay for it.

The San Francisco, California, company hopes to take advantage of Dhingana's catalog of over 1 million songs in 42 languages and in Indian genres, and extend the user base to cover India's large number of smartphone users.

Dhingana's founders Snehal Shinde and Swapnil Shinde will be joining Rdio's executive team to focus on its expansion in India as well as other emerging markets, Rdio said.

The financial details of the transaction were not disclosed.

Rdio India is scheduled to launch later this year, the company said Friday.

Dhingana shut down its operations in February reportedly after a large Indian music label refused to renew its contract with the company. Its website still stated early Friday that "alas, all good things must come to an end."

Besides facing strong local competition, Rdio in India will be up against rampant piracy in the country.

The International Federation of the Phonographic Industry (IFPI) estimated in a 2013 report that 54 percent of Internet users in India access unlicensed services on a monthly basis in the country. That offers a large potential market, if the users can be migrated to licensed services, the recording industry organization said.

The report described India as a "vibrant market" with more than 500 music labels releasing music in over 20 languages.

Launched in August 2010, Rdio was founded by Janus Friis, a co-founder of Skype. It expanded into 20 new countries in December, taking the total to 51. The company claimed in December that 57 percent of its monthly active users came from outside the U.S., up from 30 per cent at the start of the year. It offers both a paid and a limited advertisement-based service.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsinternetbusiness issuesRdioInternet-based applications and servicesMusic and audioDhingana

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?