Hulu sells Japan business to focus on US

The sale to Nippon TV marks an end to Hulu's international aspirations

Hulu has sold its Japanese business to broadcaster Nippon Television Network (Nippon TV) and will focus on its U.S. operations.

The deal is expected to be finalized in spring pending regulatory conditions, the two companies said.

The move marks Hulu's retreat from overseas operations and a refocus on its U.S. business. The terms of the deal were not disclosed.

"We reached a point in the growth of the business in Japan where we felt the best path forward is to sell the company -- Nippon TV is the top broadcaster in Japan, so they are a logical strategic partner," Meredith Kendall, a spokeswoman for Hulu, wrote in an email.

Hulu in Japan launched in September 2011 as its first overseas expansion. The service streams TV shows, films and other content for ¥980 (about US$9.60) per month.

It has 50 content partners that offer more than 13,000 titles and is accessible on more than 90 million devices in the Japan market, not including PCs.

"We're looking forward to adding Nippon TV contents to our service," said a spokeswoman for Hulu's Japan service. "In addition, we are planning to add more Hollywood content and domestic content."

Tokyo-based Nippon TV is a major private broadcaster that marked 60 years on the air in 2013.

The deal is its first foray into the subscription video-on-demand business. The broadcaster will set up a 100 percent-owned subsidiary to operate the Hulu business, according to a Nippon TV spokesman.

"Hulu will be licensing our brand and technology and will continue to provide services to the Japan business -- loyal fans of the service will enjoy the same seamless user experience and product innovation they have come to love," Hulu CEO Mike Hopkins wrote in a blog post.

"I'm confident that the Hulu business in Japan is in very good hands, and Nippon TV will take the service to new heights, with the added benefit of allowing us to focus on our growing business here in the U.S."

Hulu does not have any international plans to announce at this time, Kendall said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesHuluNippon TVinternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?