SAP, BMW research project will connect drivers with real-time offers and services

The prototype was announced in conjunction with the Mobile World Congress event in Barcelona

SAP and BMW are working on a system that connects drivers with real-time offers and services.

SAP and BMW are working on a system that connects drivers with real-time offers and services.

SAP and BMW have created a prototype that uses SAP's HANA in-memory database platform to send personalized services and offers to people as they drive around in their cars.

"Imagine your car advising you where to fill up, and inviting you to a free cup of coffee," a narrator intones in a promotional video released for Wednesday's announcement in conjunction with the Mobile World Congress event in Barcelona. "And all you need to do is agree and the navigation system takes you there."

The system could also provide real-time advice to drivers on where to find an available parking spot, or whether there is time between appointments to fit in a round of golf, according to the video.

Drivers will be able to minimize distractions by throttling the number of offers on display, which come from a virtual marketplace powered by SAP's software.

BMW's ConnectedDrive system "securely and anonymously" matches the offers with the driver's preferences, according to the video.

It wasn't immediately clear when the project would emerge from the research labs as a commercial product.

SAP and BMW's venture ties into the Internet of Things trend, wherein devices and sensors communicate with each other as well as with humans. The Internet of Things is moving "from abstract concept to a living and breathing machine-to-machine mesh network interfaced with humanity," according to a recent report from Constellation Research.

The world is seeing the onset of "big data business models," said analyst Ray Wang, founder and chairman of Constellation Research, in an interview.

Imagine if your car could make offers to gas stations, Wang added. You might be willing to pay US$1 a month for an application that could alert you to the closet gas stations based on your preferred criteria such as the availability of diesel fuel or a bathroom, he said. In turn, the gas station might pay $50,000 a year to send advertisements and offers to drivers through a virtual marketplace like the one SAP is developing.

"The money is in the data," Wang said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MWCapplicationsSAPsoftwaremobilebmw

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?