Telefónica leans of partners for global M2M push

The operator is expanding U.S. partner program to Europe before rolling out to other parts of the world

Telefónica plans to launch its M2M (machine to machine) channel partner program globally, hoping to reinforce its position in a sector that's becoming increasingly competitive.

The Spanish telecom operator first launched the program in the U.S., where more than 80 companies enrolled in less than seven months, it said Thursday. Telefónica is now expanding this initiative globally starting with Europe before rolling it out to other parts of the world.

Ninety more companies are already in the process of joining the program. The goal for this year is to enroll a total of 250 partners.

Operators play a fundamental role in the M2M industry, thanks to the connectivity they offer, according to Anthony Cox, associate analyst with Juniper Research. To what extent operators need to lean on partners to satisfy the demands of customers depends on the sector. For example, more sophisticated sectors such as e-health and telematics are areas where operators benefit from working with partners, Cox said.

Telefónica isn't the only operator working with partners to give their M2M efforts a boost. Vodafone, Sprint, Deutsche Telekom and Orange have similar programs. Verizon has an M2M partner program aimed at developers. Operators are also signing larger deals, such as AT&T's partnership with General Electric.

To make it easier to roll out M2M services, operators are also working with each other to offer better coverage. Telefónica is a member of The M2M World Alliance, whose member list includes Etisalat, KPN, NTT DoCoMo, Rogers, SingTel, Telstra and VimpelCom. In December, the alliance launched a service encouraging enterprises to use their combined coverage without paying roaming charges.

Major growth areas identified by the alliance for M2M include connected cars, fleet management, smart meters, wearables, e-health and security solutions, it said at the time.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags telecommunicationTelefónica

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?