Yahoo buys 'smart home screen' company Aviate

The technology organizes a person's apps based on what they're doing

Marissa Mayer at International CES Tuesday

Marissa Mayer at International CES Tuesday

Yahoo has acquired Aviate, a startup that developed a technology to organize the home screen of a person's Android device based on what they're doing.

If a person is climbing into their car, for example, Aviate might push a mapping app onto the home screen. If the person is walking into a gym, Aviate would display their fitness apps.

The idea is to reduce the time that people spend skimming through apps. The technology uses a device's GPS, Wi-Fi, accelerometer and other signals to figure out what apps to show.

CEO Marissa Mayer announced the acquisition in a speech at the International CES in Las Vegas on Tuesday.

Aviate is still in private beta, but Yahoo said it would open it up to the first 25,000 people who sign up for it with a code provided here.

The acquisition fits with Mayer's strategy of making Yahoo's services fit more conveniently into people's daily lives. It also gels with the current emphasis on "contextual" computing.

"We envision homescreens becoming smarter, more personalized, aware of your context. Aviate helps us bring this vision to life," Yahoo said in a blog post.

The company didn't say how much it paid for Aviate, which said in its own blog post that Aviate "isn't going anywhere."

Mayer was joined at CES by cast members from "Saturday Night Live"'s Weekend Update, who helped her launch a new app called Yahoo News Digest.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobilesmartphonesMergers and acquisitionsbusiness issuesAndroidmobile applicationsYahooconsumer electronicsCESAviate

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?