Salesforce.com unveils Salesforce1 platform

Companies should create their own "Internet of customers," according to Salesforce.com

Salesforce.com aims to establish its image as a full-blown CRM (customer relationship management) development platform built for the world of social media and mobile devices with the launch of Salesforce1, which will be unveiled this week at the Dreamforce conference in San Francisco.

While Salesforce.com has long offered the Force.com development platform to customers and partners, Salesforce1 is more than just a rebranding of the same technology, according to the company.

For one thing, it offers 10 times as many APIs (application programming interfaces), as well as new components for building user interfaces, said Michael Peachey, senior director of solutions marketing, in an interview.

Salesforce1 also features a new mobile application that provides customers a unified way to use Salesforce.com's applications, those they custom-built, and those they purchased from partners through the Salesforce.com AppExchange, Peachey said.

In addition, Salesforce1 includes a new mobile application for administrators that allows them to take actions such as remotely resetting passwords, deactivating users and receiving information about scheduled maintenance from Salesforce.com.

Much has been made of the "Internet of things," but that phrase misses the point, Peachey said. "Every company needs to create their own Internet of customers."

All Salesforce.com customers will be automatically upgraded to the new platform, which Salesforce.com CEO Marc Benioff is expected to discuss during his keynote address at Dreamforce on Tuesday. The early announcement of Salesforce1 may be tied to the fact that Salesforce.com is announcing its third-quarter earnings after the market's close on Monday.

The Salesforce1 launch comes as the world enters the age of "digital business," said analyst Ray Wang of Constellation Research via email. There's a range of different types of customers for companies to target, from "digital natives" who grew up with the Internet to "digital holdouts" who have resisted the shift, Wang said.

Companies must recognize "that they no longer sell products and services, as buyers seek experiences and outcomes," Wang added. That means delivering the right information to customers at the right time, rather than "real-time information overload," he said.

Salesforce.com's customers may be ready to embrace Salesforce1's new features. Two-thirds of respondents to a new survey conducted by consulting firm Bluewolf in collaboration with the MIT Sloan School of Management said they planned to increase their investments in Salesforce.com-related products.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cloud computinginternetSalesforce.comsoftwareapplicationsCustomer Relationship Managementapplication developmentInternet-based applications and servicesDREAMFORCE

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?