Amazon woos mobile developers with free analytics and testing tools

A beta version of the underlying SDK is available for download

Mobile developers will be able to track usage of their Android and iOS applications, as well as experiment with interface improvements, with two free services from Amazon.

The analytics and testing services are part of the new Insights SDK that developers can download a beta version of from Amazon's website. It allows them to track user engagement metrics or test different in-app experiences across iOS, Android or Fire OS, the Android-based platform that powers Amazon's Kindle Fire tablets.

The Analytics service lets developers track daily and monthly active devices, which goes beyond downloads to give them a better feel for user engagement and stickiness, according to Amazon. The fact that Amazon tracks devices and not users means a single customer who launches an app on two different devices will be counted twice, while two customers using an app on a single device will be counted once, the company said.

Developers can also keep on eye on sessions, retention, and revenue from in-app purchases.

Using the A/B Testing service, mobile developers can test up to five different in-app interfaces simultaneously to understand which is most successful, based on, for example, conversions or clicks, Amazon said.

Once the developer has integrated the service the company takes care of the statistical calculations. The results are then presented in a web dashboard that shows the best option. Amazon recommends setting up one control version and up to four variations of the interface.

The newcomers are just the latest addition to a growing number of services Amazon offers mobile developers. The portfolio also includes a cross-platform push notification service, in-app purchasing and the Amazon Appstore.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileiossoftwaremobile applicationsapplicationstelecommunicationapplication developmentAmazon Web ServicesDevelopment toolsMobile OSesAndroid OS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?