Amazon woos mobile developers with free analytics and testing tools

A beta version of the underlying SDK is available for download

Mobile developers will be able to track usage of their Android and iOS applications, as well as experiment with interface improvements, with two free services from Amazon.

The analytics and testing services are part of the new Insights SDK that developers can download a beta version of from Amazon's website. It allows them to track user engagement metrics or test different in-app experiences across iOS, Android or Fire OS, the Android-based platform that powers Amazon's Kindle Fire tablets.

The Analytics service lets developers track daily and monthly active devices, which goes beyond downloads to give them a better feel for user engagement and stickiness, according to Amazon. The fact that Amazon tracks devices and not users means a single customer who launches an app on two different devices will be counted twice, while two customers using an app on a single device will be counted once, the company said.

Developers can also keep on eye on sessions, retention, and revenue from in-app purchases.

Using the A/B Testing service, mobile developers can test up to five different in-app interfaces simultaneously to understand which is most successful, based on, for example, conversions or clicks, Amazon said.

Once the developer has integrated the service the company takes care of the statistical calculations. The results are then presented in a web dashboard that shows the best option. Amazon recommends setting up one control version and up to four variations of the interface.

The newcomers are just the latest addition to a growing number of services Amazon offers mobile developers. The portfolio also includes a cross-platform push notification service, in-app purchasing and the Amazon Appstore.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Amazon Web Servicesapplication developmenttelecommunicationapplicationsiosMobile OSessoftwaremobileDevelopment toolsmobile applicationsAndroid OS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?