Amazon woos mobile developers with free analytics and testing tools

A beta version of the underlying SDK is available for download

Mobile developers will be able to track usage of their Android and iOS applications, as well as experiment with interface improvements, with two free services from Amazon.

The analytics and testing services are part of the new Insights SDK that developers can download a beta version of from Amazon's website. It allows them to track user engagement metrics or test different in-app experiences across iOS, Android or Fire OS, the Android-based platform that powers Amazon's Kindle Fire tablets.

The Analytics service lets developers track daily and monthly active devices, which goes beyond downloads to give them a better feel for user engagement and stickiness, according to Amazon. The fact that Amazon tracks devices and not users means a single customer who launches an app on two different devices will be counted twice, while two customers using an app on a single device will be counted once, the company said.

Developers can also keep on eye on sessions, retention, and revenue from in-app purchases.

Using the A/B Testing service, mobile developers can test up to five different in-app interfaces simultaneously to understand which is most successful, based on, for example, conversions or clicks, Amazon said.

Once the developer has integrated the service the company takes care of the statistical calculations. The results are then presented in a web dashboard that shows the best option. Amazon recommends setting up one control version and up to four variations of the interface.

The newcomers are just the latest addition to a growing number of services Amazon offers mobile developers. The portfolio also includes a cross-platform push notification service, in-app purchasing and the Amazon Appstore.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileiossoftwaremobile applicationsapplicationstelecommunicationapplication developmentAmazon Web ServicesDevelopment toolsMobile OSesAndroid OS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?