Bing, Twitter continue their search party

With a new deal between Microsoft and Twitter, tweets will continue to appear in users' search results to provide more context

Bing's home page, as pictured on Nov. 1, 2013.

Bing's home page, as pictured on Nov. 1, 2013.

Microsoft bills its Bing search engine as a social one, and to keep it that way it's renewing a partnership with Twitter to keep tweets appearing in Bing search results, the companies said Friday.

Tweets have been featured prominently in Bing for a few years, as part of Microsoft's effort to incorporate plenty of information from sites like Twitter, Facebook and Klout. With a smaller market share, the search engine is far from beating Google but hopes to attract more users by weaving in more social data.

"Whether it's a politician, celebrity, thought leader or friend, our renewed partnership with Twitter ensures that you have near real-time access to what people are tweeting tailored to what you're searching for," Microsoft said in a brief blog post Friday. It didn't say how long the partnership has been renewed for.

Google is the market leader in search with nearly 67 percent share in the U.S., according to a September comScore ranking. Microsoft was a distant second with roughly 18 percent share, while Yahoo, which uses Bing on the back end, came in third at about 11 percent.

Microsoft gave Bing a makeover of sorts in September. Along with a new look, it created a new results view that merges social posts with factual information about people, places and things.

Competition between Twitter and rivals like Microsoft, Google and Facebook is likely to heat up once the social network goes public on the New York Stock Exchange. But, "we also depend in part on Internet search engines, such as Google, Bing and Yahoo, to drive traffic to our website," Twitter said in its IPO documents.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediaMicrosoftinternettwittersearch enginessocial networkingInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?