Apple hires CEO of Burberry to run retail operations

It's Apple's second executive fashion hire within months

Burberry CEO Angela Ahrendts will become Apple's senior vice president of retail and online stores.

Burberry CEO Angela Ahrendts will become Apple's senior vice president of retail and online stores.

Apple is hiring Burberry CEO Angela Ahrendts to lead its retail business, choosing someone from a fashion brand rather than from a consumer electronics retail chain.

Ahrendts will be joining Apple in a newly created position as senior vice president of retail and online stores. She will be a member of the executive team, reporting directly to CEO Tim Cook, Apple announced on Tuesday.

She will lead the strategic direction, expansion and operation of both Apple retail and online stores. Ahrendts, who also served as president of Donna Karan International, will join the company in the spring, Apple said.

Apple's previous -- and shortlived -- senior vice president of retail was only responsible for the physical stores. In January 2012, the company announced the hiring of John Browett, former CEO of European technology retailer Dixons Retail. He started in April that year, but lasted barely six months. Since then, the retail team has been reporting directly to Cook.

Ahrendts is Apple's second fashion executive hire in the last few months. In July, it recruited Paul Deneve, former CEO of French luxury brand Yves Saint Laurent as vice president for special projects, igniting speculation about possible new product launches including a TV and a smart watch.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPadsmartphonestabletsbusiness issuesAppleiPhonehardware systemspersonnelconsumer electronicsmac laptopslaptopsdesktop pcsMac desktopsBurberry

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Loek Essers

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?