Google unveils US$35 Chromecast device for TV and music streaming

The HDMI stick is available at online stores but is a US-only device for now

Google has introduced a cheaper rival product to the Apple TV set-top box with Chromecast, a small portable device that streams video and music from people's computers and mobile devices to their televisions.

Mario Queiroz, VP of product management at Google, demos the company's new Chromecast streaming device.
Mario Queiroz, VP of product management at Google, demos the company's new Chromecast streaming device.

The product, which will retail for US$35, will be available in the US from next week but Google has not announced a release date for other countries, including Australia. The company says it is working to bring the device to other countries as quickly as possible.

More than 200 billion videos are watched online each month globally, said Sundar Pichai, head of Android, Chrome and apps at Google, who hosted the event. But it is difficult to watch those videos on a television, Pichai said, adding, "we want to make this better."

Chromecast is a Wi-Fi-enabled, 2-inch dongle that plugs into a television's HDMI port. Once it is plugged in, various types of video and music content can be pushed to the television from users' smartphones, tablets or desktop computers, through a new button now appearing at YouTube and Netflix.

Specifically, Chromecast will stream content from Netflix, YouTube, Google Play movies and TV, Google Play Music, and individual Web tabs from within Google's Chrome browser. Connectivity with other applications and services such as Pandora is in the works, Google said.

Within those applications, a new "cast" button will appear in the interface. Clicking on it will give users the option to stream the content to the television that is connected to Chromecast.

The device is compatible with both Android- and iOS-based mobile devices as well as the Chrome browser for Windows, Mac and Chromebook Pixel laptop computers.

Google Android and Chrome head Sundar Pichai speaks to reporters Wednesday about the company's new Nexus 7 and Chromecast devices.
Google Android and Chrome head Sundar Pichai speaks to reporters Wednesday about the company's new Nexus 7 and Chromecast devices.

Apple TV, meanwhile, retails for US$99 (AU$109), and works similarly by letting users view on their TV screens different types of content from various devices via an HDMI cable.

But at US$35, Chromecast is affordable enough to connect up every TV in people's homes, said Mario Queiroz, VP of product management at Google.

Chromecast's low price "is a big deal," agreed Greg Sterling, senior analyst with Opus Research.

Compared to Apple, Chromecast has the potential to usher in a larger ecosystem of applications and services, but Google will need to work hard to educate people about its capabilities, Sterling said.

Still, for now at least, "if you have an Apple TV, you won't see a need for this," Sterling argued.

Google is indeed hoping that third-party developers will take interest in Chromecast and build products on top of it. Alongside the product's launch, Google also rolled out Google Cast SDK, a platform that will enable developers to stream their apps to users' televisions.

Through the platform, developers don't need to build an entirely new app; they just need to make a few modifications, said Queiroz.

"Over time we expect the [Chromecast] technology to be embedded into a range of devices from our partners," Queiroz said.

Following the unveiling, there was some chatter among attendees over whether Chromecast would succeed, or fail like the company's previous attempt at a media streaming device with the Nexus Q, which was announced at last year's Google I/O conference but never got off the ground.

But Opus' Sterling called Chromecast at the very least an "interesting, clever and cheap product."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Ross Catanzariti contributed to this report.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetGoogleApplesearch enginesvideoconsumer electronicsentertainmentInternet-based applications and servicesMusic and audio

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?