iOS trouncing Google Android on Web-browsing market share

iPad/iPhone platform increases lead over rival smartphone and tablet software

iOS, Apple's iPad/iPhone operating system, has increased its already massive lead over Google Android in terms of Web browsing traffic.

Analyst firm Piper Jaffray reports that iOS's share of web browsing traffic continues to increase, edging up from 61 percent at the end of June to 63 percent on 19th July; Android stepped almost flat on 28 percent, while the alternatives, such as Windows, dropped from 11 percent to 8 percent of all mobile web browsing traffic.

Apple's iPhone and iPad are hugely successful product lines, but in sheer number of units shipped, Google Android devices outnumber their Apple rivals. This data, then, illustrates what many have long suspected: that Apple users are more wedded to their devices, engaging with them actively more often and (of course) more inclined to spend money on apps and games.

There are further reasons why iOS users may be more inclined to venture online than their Android counterparts. One is security: as we argue elsewhere, the range of malware threats facing iOS users is tiny, and security threats on the iPhone are largely confined to human error.

An F-Secure report in May noted that more than 90 percent of all mobile malware is written for the Android platform, while the remainder is aimed at the Symbian software found on older Nokia phones. The 'closed' platforms - Apple iOS, Windows Phone and BlackBerry - simply don't have malware written for them.

How will Apple's mobile web traffic market share fare with the launch of iOS 7, the next version of the iPhone/iPad platform, in autumn? Apple is redesigning the mobile version of its Safari web browser, and if the revamp is a hit, iPhone and iPad users are going to be happier than ever to access the web on the go.

Based on the current beta version of iOS 7, Safari will gain a smart search field, shared links, an increased number of browser tabs and a clearer, more pruned-back interface.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPadsmartphonestabletsGoogleAppleiPhonehardware systemsconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Price

Macworld U.K.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?