Uber let you hail an ice cream truck for a day

The mobile app developer hoped to lure new users with its ice cream delivery promotion

An ice cream truck is pictured on a map, out for delivery in San Francisco.

An ice cream truck is pictured on a map, out for delivery in San Francisco.

It's summertime, and the company behind the Uber car-hailing service wants you to stay cool.

Using their app, of course.

As part of a one-day promotion on Friday, Uber users in dozens of cities could hail an ice cream truck instead of the usual black car, SUV or taxi. A truck with an Uber logo on the side would then show up, hang around long enough to distribute some ice cream, and head off to make another delivery.

[You can see a video of an Uber ice cream van in operation here.]

The ice cream wasn't cheap -- but then again, free delivery was included. In San Francisco, users had to spend $30 to have a truck come to their location, and for that they got five ice creams and a token gift.

The promotion was held in 33 cities where Uber operates including Rome, Berlin, Toronto, New York and Paris.

Uber was pushing the sweet stuff to get noticed in a year when it has big goals. It's currently operating in 37 cities and wants to be active in 100 by the end of 2013.

Uber has teamed up for one-day promo events before. Last Cinco de Mayo users could order a mariachi band to serenade them. They've also dispatched flowers and musicians on Valentine's Day. The ice cream stunt was done last year too, though on a smaller scale.

"Every once in a while, it's fun to take the technology we have and use it for something fun," said Uber spokesman Ilya Abyzov.

Uber wasn't the only company offering promotions this week. Just as it was urging its users to scream for ice cream, Sidecar launched a promotion in which users who take three rides this weekend can enter a drawing for a US$1,000 bike.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetsocial networkingmobile applicationsInternet-based applications and servicesUberSideCar

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Ada Chan

Dynabook Portégé X30L-G

I highly recommend the Dynabook Portégé® X30L-G notebook for everyday business use, it is a benchmark setting notebook of its generation in the lightweight category.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?