Apple acquires Locationary for local listings

The Toronto startup should give Apple Maps users more business information

Apple has acquired Locationary, a start-up based in Toronto that provides a platform for aggregating and managing local business listings.

Apple confirmed the acquisition Friday, but declined to disclose additional details about the plans it has for the company or its business information management technology, which is called Saturn.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Alan Hely, Apple's senior director of corporate communications in Europe, via email.

According to Locationary's website, its Saturn platform manages 175 million business profiles from 253 feeds and repositories. The technology's goal is to standardize the data and keep it up to date.

Apple faced widespread criticism last year regarding the quality and accuracy of its Maps service in iOS 6. The backlash even prompted a public apology from Apple CEO Tim Cook who promised that the service will be improved.

The acquisition of Locationary may be related to that effort.

Apple Maps is already using data from Yelp, a provider of local business information and user reviews. However, Locationary's Saturn platform may allow Apple to add such data from other sources as well, and more importantly, keep that information up to date.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsbusiness issuesAppleInternet-based applications and servicesMapsLocationary

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Lucian Constantin

Lucian Constantin

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?