Instagram moves further from mobile with Web embeds

The tool comes several months after rival Vine released an identical feature

People might start seeing a lot more Instagram content across the Web -- the photo- and video-sharing app has just announced the introduction of Web embeds.

Starting Wednesday, a new share button will be incorporated into Instagram photo and video pages on the desktop Web browser, to let people grab embed code and then place the content into any other website, article or blog, Instagram announced in a blog post on its site.

The new tool comes less than a month after the launch of video on Instagram. Since that time, embedding content outside of Instagram has been "one of the most requested features," company spokeswoman Tiffany Testo said in an email.

It works like this: Someone can view an Instagram user's page by going to Instagram.com/[username]. All of that user's public posts can be accessed there and each one will have an embed icon on the right side of the post, which will contain the HTML code.

The person does not have to be the creator of the content to embed it; it can be from somebody else's feed. However, it will still be clear who the original creator was, Instagram said. The embedded content will appear with the creator's username, and clicking on the Instagram logo will go to that person's page on Instagram.com, the company said.

Embed code is only available for public photos and videos.

Instagram is highlighting the embed feature's ability to help brands, news organizations and creative types "amplify" their Instagram-recorded experiences and engage with others outside of Instagram.

For instance, "a sports publication can take you behind the scenes at a game with videos or photos from the athletes," "a news organization can provide a real-time view into a breaking news event," or "a magazine can bring their readers behind the scenes at a fashion show or Hollywood event," Testo said.

Instagram, which is owned by Facebook, has 130 million monthly active users, Instagram CEO and co-founder Kevin Systrom said last month during the company's video announcement.

Meanwhile, rival mobile video app Vine, which is owned by Twitter, already offers Web embeds. That tool was rolled out in late March, two months after the app's initial launch in January.

Vine lets users record short, six-second videos that play back on a loop. Instagram, meanwhile, lets people record videos three to 15 seconds in length and also offers custom filters, image stabilization and in-app editing, in addition to its classic photo-shooting mode.

Vine introduced some new camera features last week, but no in-app scene-cutting tools like what Instagram offers.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetFacebooktwittersocial networkingvideomobile applicationsInternet-based applications and servicesInstagramVine

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?