Hands-on with Instagram video, Vine's new nemesis

Instagram and Vine are competing for social video space, but Instagram offers more artistic control.

Instagram looks the same. It feels the same. But there's more oomph now with video.

The upgraded app for iOS and Android (version 4 on both operating systems) is available Thursday, so if you want to test out the new video feature, download the update and let your imagination run wild. Or, you know, shoot 15-second films of latte art like everyone else.

We saw a demo of Instagram's new features at Facebook headquarters on Thursday and also shot a few clips ourselves to get a sense of how Instagram video stacks up to Vine.

Point and shoot

Where's the "video" button? you might think as you open the updated Instagram app. Filming a video isn't much different than shooting a photo, and that was part of Instagram's mantra of simplicity, cofounder and CEO Kevin Systrom said during Thursday's demo.

Just tap on the camera button, same as you would to shoot a photo. Now a video icon appears to the right of the camera icon, so you can tap to switch to video mode. Then hold the big red video button to begin recording. You can record multiple clips within the 15-second time limit, or shoot continuously. If you shoot a clip that sucks, you can delete it, as long as it's the most recent--if not, you'll have to delete everything that follows it, too.

Of course, there are filters: 13 new ones created by video scientists specifically for the new product with names like "Moon," "Vesper," and "Dogpatch" (a shout-out to San Francisco, obviously). I was hoping for an 8mm-inspired filter, but no such luck.

How Instagram stacks up

You add the filters after shooting the clip, which must be a minimum of three seconds long. (Vine addicts can limit themselves to six seconds, if they really want to.) Add a description and upload to your feed, where videos don't start auto-playing till you stop scrolling. Aside from filters and the new time limit, Instagram videos differentiate from Vine in two significant ways: first, no looping. Once the video ends, it's over. Some people love looping, and have used it to great effect. Me? Not so much, especially when there are multiple Vines playing at once...oh, the agony.

The second is Cinema, a feature that stabilizes your shaky smartphone clips. Cinema is an iOS-only feature for now that automatically turns on when it senses your camera's movement. You can turn it off after shooting if you prefer your videos to have a more frenetic vibe. In the demos, the feature worked really well. But in our tests, it didn't seem to have much effect when the shakiness was extreme. (Though, at that point, you should probably give up on shooting video.)

Once you're done turning your family outing into a black-and-white masterpiece, you can pick the Cover Frame that serves as the preview image for your clip (another artistic move). By not just freezing the first frame of your video, Instagram offers more control of the work than Vine, which any director can appreciate.

Both Vine and Instagram require you to shoot video within the app, though Systrom said uploading previously shot videos to Instagram is (thankfully) in the works. Sometimes you want to shoot a video without taking the time to process and upload it to a social network. We shot our 3D printer hard at work using Instagram video with the Clarendon filter:

Round one

Vine and Instagram will carve out separate audiences. Vine will become the stomping ground for comedians who use the loops to create hilarious, GIF-like clips. Instagram is already a place for serious photographers to share their work; I expect filmmakers to play with the video feature's time constraints and filters in a similarly artistic fashion.

Vine is perfect for off-the-cuff moments, while Instagram video feels like a more thoughtful exercise. Systrom used family moments, like a boy riding a bike and a child running to her mother, as examples of the kinds of events Instagram wants to capture. Would you rather Vine your kid's first steps, or Instagram them?

In the battle between Instagram video and Vine, there is no clear winner--yet. The two are different products, clearly made for different purposes. It was time for Instagram to add video, and it is time for Vine to see what else it can do. Let the games begin.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesiossmartphonesAndroidsoftwaresocial networksoperating systemssocial mediainternetFacebookconsumer electronicsInstagram

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

TechHive (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?