Samsung Premiere event: New Galaxy and ATIV products officially announced

Samsung's Premiere event was hosted in London, with the company showing off its latest Galaxy and ATIV products

The Samsung Premiere event was held in London on June 20.
The Samsung Premiere event was held in London on June 20.

At the Samsung Premiere event in London yesterday, the company showed off nine new products that will be hitting Australia around the August-September period. The new products included three new Galaxy S4 smartphones (the Active, Mini and Zoom), one new camera (the Galaxy NX), and five new Windows 8-based ATIV PC products. Here's a brief overview.

Samsung Galaxy range

Samsung said that its Galaxy S4 range is now complete, with the additional products offering capabilities to suit different lifestyles: the Galaxy S4 Mini is aimed at fashion-conscious users who want something smaller but essentially the same as the original S4, the S4 Active is for users who want an S4 that's robust enough to take to the beach and even use while snorkelling, and the is for users who want a much better camera capability from their S4.

Three new phones: Galaxy S4 Zoom, S4 Mini and S4 Active.
Three new phones: Galaxy S4 Zoom, S4 Mini and S4 Active.

Meanwhile, the Galaxy NX camera is the first interchangeable lens camera to use the Android operating system. It's a camera that's designed for users who want high flexibility as far as lens choice is concerned, crystal clear image quality, and the ability to use Android apps within the camera to edit photos and upload them to social networking sites directly from the camera.

The Galaxy NX Android interface.
The Galaxy NX Android interface.

It's a connected camera that supports 4G and dual-band Wi-Fi, and it feels like a real camera rather than a phone (it's not a phone). There is a large handgrip, there is a mode dial, and the camera makes use of the company's Smart lenses, which allow for changes to aperture and shutter values by moving the lens ring. Specs for the Galaxy NX include a 20.3-megapixel, APS-C sized CMOS sensor, a 4.8in screen, hybrid auto focus for more accurate and quicker focusing, a 1.6GHz quad-core processor, and a separate signal processor.

Freestyle BMX riders offer entertainment and a chance to use some of the Galaxy NX scene modes to freeze action or capture motion blur.
Freestyle BMX riders offer entertainment and a chance to use some of the Galaxy NX scene modes to freeze action or capture motion blur.

In addition to running Android 4.2.2 and supporting Facebook, Twitter, Instagram and pretty much any other Android app that you want to use, the camera also has lots of built-in user aids. These include 30 built-in Smart modes. It also has a Story Book feature that allows for picture books to be created within the camera and printed via the Blurb book printing service.

Samsung ATIV range

The ATIV range saw five new products announced, including the ATIV Q hybrid tablet, the ATIV Book 9 Plus, the ATIV Book 9 Lite, the ATIV Tab 3 and the ATIV One 5 Style.

All of these products run WIndows 8, but the ATIV Q is also able to run Android 4.2.2 via an emulator on its Intel Haswell-based processor. Samsung said that it offers fast performance for Android apps, and the same user experience as the company's Android-based Galaxy Tab.

The 13.3in ATIV Book 9 Plus is the next generation of the Series 9 Notebook. It features metal construction, a Haswell CPU, and a massive 3200x1800-pixel screen resolution — the same resolution that resides in the ATIV Q. At the other end of the spectrum is the ATIV Book 9 Lite, which looks siimlar in style, but it's a more affordable, mainstream version — it has plastic construction, a lower screen resolution (1366x768) and a different processor.

The ATIV Tab 3 is a 10.1in, 550g tablet that is claimed by Samsung to be the world's slimmest Windows 8 tablet. Its screen resolution is 1366x768, it runs an Intel Atom CPU, and it will ship with an S-Pen and a full version of Microsoft Office 2013.

Finally, the ATIV One 5 Style is a 21.5in, all-in-one desktop PC that's styled in the familiar Galaxy tablet scheme. It has a Full HD resolution and it runs an AMD quad-core processor.

Pricing for these products will be set closer to their release later this year.

The author of this article travelled to the Samsung Premiere event in London as a guest of Samsung.

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Elias Plastiras

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