Tablet owners spend a lot more on apps

Finding by Analysys Mason based on users in U.S. and Europe

Smartphone owners who also have a tablet spend three times as much on apps as those who only own smartphones, according to a survey by research and consulting firm Analysys Mason.

The finding is an argument for wireless carriers and app developers to focus on tablets as a source of revenue, said Ronan de Renesse, an analyst at Analysys Mason, in a blog posted Monday and in an email to Computerworld.

The survey involved 2,000 consumers in the U.S. and parts of Europe.

When smartphone owners were asked how much on average per month they spend on apps for their smartphones, those who also had tablets spent more than 5 ($6.50 US) at a rate of nearly three times as often as those without tablets. For iPad and iPhone owners, the spending amounts were greater.

Users who own tablets typically have more disposable income than those who don't and are also more likely to own a high-end smartphone where app spending is higher and more common, Renesse said.

This article, Tablet owners spend a lot more on apps , was originally published at Computerworld.com.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is mhamblen@computerworld.com.

See more by Matt Hamblen on Computerworld.com.

Read more about tablets in Computerworld's Tablets Topic Center.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AppleAnalysysconsumer electronicsAnalysys Masonsmartphoneshardware systemstabletsmobile apps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?