Windows Phone claws its way to 5.6 percent of U.S. sales

Microsoft's Windows Phone is still an underdog in the smartphone market, but it's starting to put up a decent fight.

Microsoft's Windows Phone is still an underdog in the smartphone market, but it's starting to put up a decent fight.

Windows Phone accounted for 5.6 percent of all U.S. smartphone sales over the three-month period that ending April 13, according to Kantar Worldpanel . That's up from 3.8 percent a year earlier. Kantar's data is based on continuous surveys of more than 240,000 consumers.

Keep in mind that Kantar is only measuring recent sales, not total market share, but the increased sales over the last few months is a sign that Windows Phone is scratching its way upward.

The most significant number of new Windows Phone users had previously owned feature phones, suggesting that the low cost of devices like Nokia's 822 (free on Verizon) and Microsoft's eye-catching interface have done well among first-time smartphone buyers.

Kantar found that 25 percent of recent Windows Phone buyers were repeat customers, and 23 percent had defected from Android. (Kantar didn't provide a complete breakdown, but that only leaves 10 percent for people who switched from other devices such as the iPhone, Blackberry, or dumb phones.)

Younger buyers

The demographics of Windows Phone buyers are also changing, Kantar claims, though the company didn't provide specifics. Between 2011 and 2012, the operating system was more popular with those aged 50 years to 64 years, but now it's gaining share among users aged 25 years to 34 years.

Worldwide, Windows Phone's situation isn't quite as healthy. In the first quarter of 2013, both Gartner and IDC pegged shipments at around 3 percent of the total market. However, Windows Phone has been a hit in some parts of the world, with Microsoft claiming that its operating system outsells the iPhonein seven markets.

While the horse race is fun to watch on its own, Windows Phone's slow ascent may be having some tangible effects. We've seen some major apps finally land on Windows Phone 8 recently, including Pandora, Hulu Plus, and Temple Run.

Meanwhile, Verizon has finally decided to sell the Nokia's Lumia 928 , a variant of the Lumia 920 that launched on AT&T late last year. Although these aren't major achievements, they'll help Windows Phone become just a bit more viable as a third ecosystem behind Android and iOS.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MicrosoftsmartphonesNokiaappsconsumer electronicsBusiness mobilitywindows phone 8

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

TechHive (US)
Show Comments

Essentials

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Bitdefender 2018

Roam freely in the digital world. Critically acclaimed performance and security at your fingertips.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?