Samsung ships 12.5 million smartphones to Chinese market

The lion's share of shipments came from low and mid-tier handsets

Samsung Electronics shipped 12.5 million smartphones to the Chinese market during the first quarter, the most it has shipped to the country in a single quarter, according to research firm Strategy Analytics.

The company remained China's largest smartphone vendor with an 18.5 percent market share, up 2.2 percentage points from the previous quarter.

Samsung had great success in selling its flagship Samsung Galaxy S3 device to all three of the nation's mobile carriers, said Woody Oh, an analyst with Strategy Analytics, on Tuesday. It's the first time the company has shipped over 10 million smartphones to the country in a single quarter.

"Samsung has a good distribution network with retailers in China. It can provide a bunch of smartphones in multiple areas in China," he said. "Samsung has also been putting a lot of resources to customizing its applications in China."

But the lion's share of Samsung's 12.5 million shipments to China were for its low-end to mid-tier smartphones, Oh said. China is a price-sensitive market, where consumers tend to favor buying affordable smartphones, he said.

In future, Samsung will face more intense competition from China's local handset makers, Oh added. Companies such as Huawei Technologies, ZTE and Lenovo will continue releasing lower-priced handsets, which could pose a threat to Samsung's market share in the second half of this year.

In China, Samsung's newly released Galaxy S4 smartphone sells for 5199 yuan (US$841) without carrier subsidies. In contrast, Huawei's new 6.1-inch smartphone, the Huawei Ascend Mate, comes in at 2688 yuan.

But despite the Galaxy S4's high price, the handset will help maintain the company's brand image in China as a cutting-edge technology vendor, Oh said.

Last week, Samsung announced that it had sold more than 10 million Galaxy S4 phones less than a month after launch. This beat first-month sales for Samsung's previous flagship phones.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesconsumer electronicsSamsung Electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Ada Chan

Dynabook Portégé X30L-G

I highly recommend the Dynabook Portégé® X30L-G notebook for everyday business use, it is a benchmark setting notebook of its generation in the lightweight category.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?