Twitter buys big-data analyzer Lucky Sort

The deal appears aimed at giving Twitter deeper insight into tweets

Twitter has acquired Lucky Sort, a data analytics company, in a move that could give the social network deeper insights into its users' tweets and how to best place advertisements on its site.

Lucky Sort's technology is designed to "make huge document sets easier to analyse, summarise and visualise by building elegant and user friendly tools for text analysis," Lucky Sort CEO Noah Pepper said Monday in a post on the company's website.

Twitter didn't say how it plans to make use of the technology, though tools that help it to analyse what users are saying on its site could clearly be useful to the company.

"Welcome aboard," was all Twitter had to say about the deal, and terms of the acquisition weren't disclosed.

Pepper implied that Lucky Sort will no longer be offered as a product, at least in its current form. "We'll be helping current customers transition off our system in the coming months such that we can focus fully on our future at Twitter," he said.

Several employees at the company, based in Portland, Oregon, will be relocating to Twitter's San Francisco headquarters, to join its "revenue engineering" department, Pepper said. "If you're in the neighborhood and want to talk about text mining or data visualisation, give us a shout," he said.

On his own Twitter feed, Pepper describes Lucky Sort's business as "working to turn databases into useful intelligence for investors and operators."

Both Twitter and Lucky Sort declined to comment further.

There will be more to analyse on Twitter in the coming months. In April, Twitter expanded its Cards program, giving developers more options to embed content into tweets. Last month Twitter also rolled out "keyword targeting in timelines," to give advertisers the option to place Promoted Tweets in users' timelines based on certain keywords or phrases.

Twitter has been on a buying spree of late. Last week it snapped up Ubalo, a multi-platform code scaling service. Other recent acquisitions include We are Hunted and Bluefin Labs.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternettwittersocial networkinganalyticsInternet-based applications and servicesLucky Sort

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?