Amazon's new China app store could help pave way for Kindle products

Amazon.com previously launched its e-book services for the Chinese market

Amazon.com has updated its mobile app store to include support for its Chinese customers, in a sign that the U.S. company could be preparing to sell its Kindle e-readers and tablets in the country.

The update effectively launches a new version of Amazon's app store built in the Chinese language. The store comes in the form of an Android app, and the company has been promoting it since this past weekend.

The arrival of the new store comes just months after Amazon launched its Kindle e-book service in China last December. Both are key platforms for bringing content to the company's Kindle devices in the U.S. market. But in China, Amazon has yet to start selling its tablet and e-reader hardware, and its local offices have been mum on a future release date. The company on Monday did not immediately respond for comment.

Despite the absence of official sales, the Chinese market is showing some "pent-up demand" for Amazon's e-readers, said Mark Natkin, managing director of Beijing-based Marbridge Consulting. Research data from last year showed that Chinese consumers were increasingly buying the e-readers from overseas markets, he added.

Amazon's Kindle Fire tablets could also sell well in the country, Natkin said. Apple currently dominates the nation's tablet sector, but the company largely focuses on the higher-end market. Amazon's Kindle Fire products, which start at US$159, could appeal to many consumers wanting a lower-priced device from a well-known brand, he added.

Lenovo became the country's second largest tablet vendor after Apple, with a 14 percent market share, by its focus on budget tablets, according to analysts.

Though a big name in the U.S., Amazon is, however, a small player in China's e-commerce market. It faces fierce competition from the local rivals, including Alibaba Group's Taobao sites and 360buy, another major online shopping mall. Both Taobao and 360buy also sell e-books.

China's market is also already saturated with local app stores, some of which are operated by handset makers and telecom operators. Amazon's new Chinese app store has been designed to include more local products. Software from Chinese social networking site Sina Weibo and video-sharing hub Youku Tudou are listed, but U.S. apps including Netflix and Twitter are not.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobiletabletsmobile applicationshardware systemsconsumer electronicse-readersamazon.comAndroid tablets

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?