It's fair to say Samsung is excited about its Galaxy S4 smartphone. But that's certainly no excuse for this horrible performance at the phone's launch event in India.
Indian Bollywood actor, Ranveer Singh, performed Psy's popular "Gangnam Style" song at the launch event, but the lyrics were altered to read "Samsung Style".
A video posted to YouTube shows the entire performance. Be warned, it's incredibly painful to watch.
According to US website The Verge, Samsung's Indian retail partner Reliance Digital was responsible for the event. Ouch.