New ad by Apple showcases iPhone 5 camera

Apple has posted a new video on its YouTube channel promoting the iPhone 5 camera

Apple has recently uploaded a new ad to its YouTube channel called "Photos Every Day," which is designed to show-off the capabilities of the iPhone 5's camera.

Apple has averted from its usual advertising tactics; rather than just displaying the iPhone 5's features with a white backdrop, the company has included people using the phone this time.

Within the ad, the iPhone 5 is used to take photos whilst on a run, on the beach, skateboarding, and it is also made to capture images of plants, snow, clubbing, and jellyfish.

The advert also exhibits the iPhone 5's panorama feature, across a range of different backgrounds; the city, the mountainside, a forest and the sea. The panorama feature lets you shoot up to 240 degrees, with the gyroscope, A6 chip and Camera app working together to create a seamless shot.

Apple's previous campaign employed a series of words appearing across the screen to demonstrate a variety of different iOS apps. However, 'Photos Every Day' does not display any specs, features, or apps concerning the iPhone 5. Only photos taken from around the world. The ad ends with the statement: "Everyday more photos are taken with the iPhone than any other camera."

The statement is likely referring to statistics from Flickr, which reveals the iPhone 5 to be the most popular camera used on the website, with over 47,000 uploads from nearly 4,000 users in one day only.

The iPhone 5's 8MP iSight camera uses HDR for better colour and tone, as well as reduced blur. The Camera app also lets you edit your photos, removing red-eye, cropping, rotating and enhancing.

(via Macrumors)

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPadsmartphonestabletsAppleiPhoneyoutubehardware systemsconsumer electronicsflickr

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nathan Velayudhan

Macworld U.K.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Ada Chan

Dynabook Portégé X30L-G

I highly recommend the Dynabook Portégé® X30L-G notebook for everyday business use, it is a benchmark setting notebook of its generation in the lightweight category.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?