Twitter brings trending topics to 160 new locations

The site's personalized content feature is now available in many other countries, from Kenya to Poland

Twitter, in an effort to make its site more useful to an ever-increasing number of people, is rolling out its Trends topic discovery feature in 160 new locations.

Trends, which launched last year, is designed to display popular topics on the site tailored to individual users, based on their location and who they follow. Originally available in 150 worldwide locations, the feature is now active in 160 additional locations, in countries including Belgium, Greece, Kenya and Poland, including 130 new cities in countries that already have Trends, Twitter announced Thursday.

"To make Trends more convenient and relevant for people around the world, we're constantly working to bring Trends to more locations," Twitter software engineer Royce Cheng-Yue said in a blog post.

The new Trends locations can be found by clicking "Change" in the Trends sidebar on twitter.com and selecting the city or country of interest, Twitter said.

By clicking on a trending topic, the user is brought to a search results page for that trend, displaying all the tweets including that phrase or hashtag. Trending topics may also be hashtags, but they don't have to be.

Trends is also available on mobile.twitter.com and on Twitter's official mobile apps.

Twitter's Trends feature also includes Promoted Trends, which lets advertising partners pay to have certain topics appear at the top of users' lists. Twitter did not clarify whether Promoted Trends would also be launching in the new locations.

Trends is designed to display breaking news and current hot topics that are relevant to the user, but it will also display world and local news events regardless of its personalization, Twitter said. For example, on Thursday afternoon a San Francisco-based user saw the hashtag #SFGiants, as well as "Pusha T," "Europa League" and "Tianlang Guan."

Gauging the immediate user reaction on Twitter to the expansion of Trends was difficult; many tweets simply posted links to other reports on the expansion.

Trends was previously expanded last December, when it was brought to 100 new cities, including Istanbul, Frankfurt and Guadalajara. Twitter did not immediately respond to comment on where, or when, Trends might next be introduced.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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Zach Miners

IDG News Service
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