'Europeans can't afford expensive iPhone', France Telecoms CEO

Budget conscious Europeans aren't going to buy a new iPhone because they can't afford it

There's been a lot of talk about how Apple needs to make a budget iPhone for the emerging markets of China and India, now a European telecom CEO has suggested that Apple needs a low-cost iPhone for the European market.

France Telecoms CEO Stephane Richard told Bloomberg that European customers are "more focused on price" and noted that this is the reason why more Android phones are sold in Europe.

"Except for a few hundred thousand people who will buy the latest iPhone - except for that category of people - the majority of the market will be difficult," Richard said.

He suggested that fewer shoppers are looking to buy the latest and greatest gadget; instead more consumers are seeking lower prices.

According to the France Telecoms CEO, alongside the desire to spend less, many consumers are choosing to hold onto their old devices for longer periods of time, sometimes switching carriers while still hanging onto their old phone.

Richard told Bloomberg: "There are fewer early adopters, and probably with the next release of the iPhone this will be evident. Selling a phone for $600 is getting more and more difficult."

France Telecom is part of Orange and is one of Europe's largest mobile carriers.

Weak economic activity in Europe extended into the early part of this year and a gradual recovery is projected for the second half of this year. However, just last week, the European Central Bank president Mario Draghi signaled the ECB is ready to cut interest rates if Europe's economy deteriorates further.

Follow Karen Haslam on Twitter / Follow MacworldUK on Twitter

Related

£130/$199 iPhone coming this September will win $135b emerging market, analyst

Does Apple really need to make a cheaper iPhone for China and India?

iPhone 6 release date, rumours and leaked images

Analysts continue to forecast a 2013 launch for low-cost iPhone, summer arrival for iPhone 6

Low-cost iPhone mini 'makes sense' for Apple says analyst after meeting with Apple CFO

Should Apple make a low-cost iPhone, ponders ex Apple exec Gasse

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleconsumer electronicssmartphoneshardware systemsiPhonetabletsorangeBloombergiPad

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Karen Haslam

Macworld U.K.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?