Chat app Line breaks out of Asia, hits 10 million users in Spain

Line said its simple chat app now has 130 million users worldwide, about a third of which are in Japan

Line, the messaging platform widely used in Japan, is breaking out of Asia and now has 10 million users in Spain, the company said Wednesday.

Line has 130 million users worldwide, of which over 45 million are in Japan. The app has had success in other Asian countries, achieving over 10 million users in Taiwan and Thailand last year, but Wednesday marked the first time it hit that level in a European country.

The chat platform was launched in Japan in 2011 but is owned by South Korean NHN, which runs the popular search portal Naver. Line quickly became a staple in Japan, and the company has been eager to replicate its success in the West.

After noticing an uptick of users in Spain, the company hired celebrity actors Hugo Silva and Michelle Jenner and launched an ad campaign in the country. Line has also experimented with hiring celebrity endorsers in other countries, such as U.S. rapper Snoop Dogg and Korean pop star Psy.

Line is chiefly a group chat platform for mobile phones, although it also offers games and apps for computers in some countries, as well as free Internet calls. In Japan, where it has achieved the most success, it is seen as an easy way to connect with friends across different devices and operating systems, while less intrusive than elaborate social networks like Facebook.

The company that offers the app, also called Line, generates profits by selling "stickers," large icons that can be downloaded and sent as messages. Unique stickers can be bought by users, or are offered for free by advertisers.

Like other chat apps, Line uploads phone book data on mobile phones when it is installed, which has helped fuel its growth and quickly recreated social networks online.

The app's popularity is accelerating. Line announced it hit 100 million users in mid-January, including 42 million in Japan.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetsocial networkingInternet-based applications and servicesLine

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?