Vine moves beyond Twitter with new embed feature

Twitter's mobile video app now lets users post anywhere on the web

Vine's branching out. Videos made with the trendy Twitter-owned mobile app can now be posted anywhere on the Web.

Previously, Vine posts could only be shared within users' networks on Vine itself as well as on Twitter and Facebook. But with an update launched Friday, users can now pull the embed code for any post to embed it on pages across the Web.

The update, which includes some other minor performance improvements, appears designed to broaden the app's reach while still retaining its in-the-moment, personal storytelling vibe.

"When we launched Vine, we described posts as 'little windows into the people, settings, ideas and objects that make up your life,'" Dom Hofmann, Vine's cofounder and general manager, said in a blog post.

"With today's update, you can display them almost anywhere," he said.

There are two ways to grab the embed code with the update: It can either be pulled from a post's page on vine.co, or by using the latest version of the app that was made available Friday.

In the new version of the app, users can tap the "..." button in the lower-right corner of any post within Vine to either share it on Twitter or Facebook, or access a link directing them to a webpage with the embed code. The webpage will generate a different embed code for the video depending on how large the user wants it to appear, and whether it is displayed in a simple, bare-bones fashion or as a "postcard," like how it would appear on Vine.

The new functionality works for users' own posts as well as others'. Vine acknowledges the possible privacy concerns: The embed code options are only available for posts that have already been shared on networks outside of Vine.

Here, for instance, is the page for a Vine video shot this morning by the IDG News Service at the Game Developers Conference in San Francisco.

The post-anywhere features work similarly to the embed functionality already offered by YouTube. The features also raise some questions over whether they might weaken Vine, or Twitter's, grip on its network of users as they see more videos outside the sites. Vine did not immediately respond to comment on these issues.

Twitter launched Vine in January as a mobile video sharing service allowing users to create and post six-second looped videos. It's super-short, in-the-moment style mimicked the way many people already use the site for 140-character messages.

Friday's update also fixes an issue that caused the camera to freeze when starting a new recording, and resolved a bug that caused the camera to record without touching the screen, Vine said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social mediamobileinternetFacebooktwittersocial networkingvideomobile applicationsyoutubeentertainmentInternet-based applications and servicesVine

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?