Addressing Android's fragmentation seen as first job for Google's Pichai

The Google executive needs to rein in the OS if Google is to see further success, say analysts

Google's decision to bring its Android and Chrome divisions together under Sundar Pichai should result in greater work between the two platforms, but Pichai first needs to rein in the fast expanding operating system and bring some order to the business, analysts said Wednesday.

Pichai, who currently runs the Chrome team, assumed leadership of Android on Wednesday when Google said current Android head Andy Rubin would be stepping aside.

"It's about the next phase of Android," said Carolina Milanesi, a research vice president at Gartner. "Basically, Ruben's job is done. The platform is successful and now it's about the ecosystem and finding a better way to monetize."

Android accounted for two-thirds of all smartphone shipments in 2012, according to Gartner, but not all of those phones were created equal.

A number of different versions of the Android OS exist and phone makers don't always install the latest version on new devices. Further, since OS updates are left to phone makers and not Google, phones don't always stay up to date with the latest version.

That's about to get more complicated. Key Lime Pie, the next version of Android, is expected to debut at an upcoming Google conference and take Android to version 5, while many phones are still running a version 2.x operating system.

"He needs to stop the proliferation chaos and get on a schedule for delivery updates," said Ted Schadler, vice president and principal analyst at Forrester Research, when asked if he had any advice for Pichai.

The different versions make life difficult for application developers, so Pichai needs to create an environment where app builders have confidence over the future direction of Android, said Schadler.

There are a couple of other tasks in front of Pichai, he said.

"He needs to reach out much more aggressively to key OEMs, and that's not just the obvious ones like Samsung but others like Dell and HP to make sure they are part of how the platform advances. And he needs to focus on privacy and security. [Google] needs to allow at the OS level an ecosystem of things like mobile device management and enterprise level security. Right now it's just an overlay," he said.

Beyond Android, Pichai could also work to bring the gap between mobile and the company's Chrome operating system.

"The benefits are huge," said Ray Wang, principal analyst and CEO at Constellation Research, of such a combination. "A common advertising platform, write-once-deploy-anywhere apps, integration advantages in search, ads and context delivery, and making location-based services much easier."

As for Rubin, his next step at Google is unclear. In a blog post announcing the change, Larry Page said Rubin would "start a new chapter at Google."

"To be clear, Rubin did a great job evangelizing and getting Android to where it is," said Wang. "He's got other great opportunities ahead of him."

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business issuesGooglepersonnelAndroid OS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?