Samsung confirms it will stop selling its Windows RT tablet in Germany

Samsung's decision is a 'major blow' to Microsoft, an analyst said

Samsung on Thursday confirmed reports by German media that it will stop selling its Windows RT tablet, the Ativ Tab, in Germany.

The sales of the tablet will also be halted in other European countries, according to the German tech news site Heise, which first reported the news. Heise quoted a Samsung official, but a Samsung spokeswoman Thursday couldn't immediately confirm or deny the report.

A halt of Ativ Tab sales -- in Germany, or worse, throughout the region -- does not bode well for Microsoft, but is a sign of the lackluster uptake of RT devices that market observers have already noted.

"If this is true, this is a major blow to Microsoft," said Ben Wood, director of research at CCS Insight. Microsoft has been trying to take Windows into the tablet space to compete with Apple, but hasn't been very successful so far, he said.

"That is not a big surprise if we look at sales figures and trends of Windows RT sales," Wood said. Consumers just aren't showing much interest in the Windows-based tablets, he added.

There are two reasons for that, according to Wood. First, there is the license fee structure that Microsoft demands, which makes it hard for companies like Samsung to offer the tablets for competitive prices. "They are just not at a price point that consumers want to pay," Wood said.

The Ativ Tab is available from ¬600 (US$780) at Amazon Germany. For that money consumers get a 1.5GHz dual core Qualcomm processor, 2GB RAM, 32GB internal memory and a 5 megapixel camera. The 32GB iPad, for example, is available for $429.

Otherwise, there are "no compelling reasons" to choose an RT tablet, besides maybe the availability of Microsoft Office 2013, Wood said. Even with Microsoft's own RT tablet, the Surface, most of the excitement was about the hardware and not the software, Wood added.

Samsung's decision to pull the tablet is therefore very understandable, Wood said. "The RT tablet and Samsung's Android tablets are basically the same. Samsung will probably focus on Android now," he said.

Samsung stated that its partnership with Microsoft will continue in a trustful manner. 'We will continue to pursue our multi-platform strategy, which includes the Microsoft Windows platform," a Samsung spokeswoman said in an email.

Microsoft did not respond to a request for comment.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftconsumer electronicsSamsung Electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Loek Essers

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?