Google cozies up to developers with Google+ Sign-In

The new feature aims to boost the site's developer platform among users and developers alike

Google is making it easier for app developers to connect with users on its social network through Google+ Sign-In, a new feature that allows people to sign into third-party apps using their Google+ credentials.

The authentication system lets Google+ users sign into outside apps with their existing user name and password, and includes Google's two-step security verification when logging in from a mobile phone. The user's Google+ info is automatically pulled into the app with the tool, which is available to Android, iOS and Web application developers.

"It's simple, it's secure and it prohibits social spam," said Google+ product management director Seth Sternberg Tuesday in a blog post.

The sign-in feature is aimed at making Google+ and Google's developer platform more widely used, while other social networks like Facebook and Twitter already offer easy access to outside apps.

The feature works like this: If a person is signed into Gmail, YouTube or any other Google service, the user can sign into the outside app with the same credentials. The person then lands on a Google+ permissions page outlining the data that the person is sharing with the app, which can be customized.

Google is highlighting Sign-In's content-sharing controls as a major feature of the service. The functionality rests on the premise that users might want to share certain types of app content with some people in their network but not others.

People might want to share things, for instance, like high scores on a gaming app with the world, but keep other things, like data from a fitness app, to themselves, Google said.

The sharing controls are also designed to encourage more engagement with apps on Google+. When Google+ users share an app that uses Google+ Sign-In, friends will see a new kind of "interactive" post in their Google+ feed. Clicking on the post will take the person inside the app where he can buy, listen to or review what was shared, Google said.

Google+ Sign-In is also designed to simplify the app installation process across desktops and mobile devices. When Android users sign into an app on the desktop, they can install the mobile version of the same app on their Android device with a single click, Google said.

Google seems to be positioning the Sign-In service as an easier way for Google users to engage with apps and to better target who they are sharing with on Google+. The feature also functions similarly to how people can already sign into apps using their Facebook and Twitter credentials using those social networks' developer platforms.

Still, Google's Sign-In developer platform comes more than a year-and-a-half after Google's launch of its Google+ social network.

Developers currently using Google+ Sign-In include OpenTable, Flixster, the Guardian and USA Today. Tuesday's rollout is an initial release, Google said. "We're just getting started," said Sternberg.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicestelecommunicationapplicationsiossocial networkingmobileinternetFacebookmobile applicationsAndroid OSGoogleMailMobile OSestwittersocial mediasearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?