SD cards for SeeQVault DRM standard coming soon from Toshiba

Toshiba, Samsung, Sony and Panasonic intend SeeQVault to control the use and copying of HD content stored on flash memory

Toshiba will soon begin shipping flash memory cards that support the new SeeQVault mobile DRM standard it is backing with Samsung Electronics, Sony and Panasonic.

The new specification, officially launched Monday, binds content to the medium it is stored on, as opposed to the device on which it is viewed. The four tech giants behind the "Next Generation Secure Memory Initiative" said it will target device makers, memory manufacturers and owners of digital content.

SeeQVault is an attempt to create an industry-wide DRM standard for mobile devices that links high-definition movies and other content to flash. Its philosophy is closer to older DRM standards, such as those used on DVDs that can be viewed on a broad range of hardware, than more recent methods like the one employed by iTunes, which keeps track of specific devices.

The group said it envisions scenarios such as flash memory pre-loaded with movies sold in retail stores, online download and rental services that store videos directly to memory cards, and movie vending machines that can copy protected content to users' flash storage. The content stored on memory cards could then be viewed on any compatible mobile phone, tablet or other device, but not copied to other memory.

Toshiba said it will begin shipping samples of 16GB and 32GB memory cards that support SeeQVault in March, with full production set to begin sometime this year.

The standard is being sold as a intermediate measure until mobile networks and devices can support downloading content on demand.

"It is often expected that cloud-based streaming service will be the future of content distribution. However, it is not likely to happen at least for a few years for mobile devices, especially for HD-quality content. In this case, a secure download service can be a good complementary to streaming services," the group said in a white paper released last year.

The content, storage and device used must all employ the standard for it to work. The companies behind it cover these categories -- all four make their own mobile devices, Sony has major movie and music holdings, and Samsung and Toshiba together have about 70 percent of the global NAND flash market.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonymemorystoragetoshibaPanasonicComponentsSamsung ElectronicsPersonal storage peripherals

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?