Facebook reports Page Insights bugs, fix on the way

The issues could give rise to inaccurate Page activity data

Facebook is working to correct a series of technical glitches it recently discovered in its Page Insights service causing erroneous activity data to be reported for administrative pages on the site.

The bugs, which were uncovered following an engineering audit, have affected the tool's organic and paid impression and reach reporting analytics, Facebook said Friday in a blog post.

Impressions and reach are metrics that administrators can use to monitor and assess how people are engaging with their Pages on Facebook. Impressions measure the number of times a post from a Page is displayed; reach measures the number of people who received impressions from a Page post. The tools, which provide a service similar to Google Analytics, are an important element in users' site activity forecasts, projections and data reports for clients.

It is not clear, however, how many users have been affected by the bugs, or over what period of time. Facebook did not immediately respond to a request for comment.

But, "we are taking this very seriously," Facebook did say in the post. "We know that accurate data is fundamental to building and improving your Facebook presence," the company said.

The company began rolling out fixes to the problem Friday morning and will continue that over the weekend. "As soon as we found the bugs our engineering team began work to resolve them as quickly as possible," Facebook said.

The severity of the bugs' impact will vary from Page to Page and day to day based on a number of factors such as when and how frequently users post, Facebook said. The total reach for most Pages is expected to stay the same or increase, the company reported. Users are also likely to see an increase in paid reach if they ran News Feed ads.

To assess the impact on their individual pages, the company is instructing users to look at their organic, paid and viral reach and impressions for their Page and for posts over the next few weeks, starting Feb. 25.

Page Insights won't be able to be backfilled with historical data because the bugs have impacted Facebook's logging systems, the company reported. Only reporting, and neither delivery nor Ad Insights, were affected by the bugs, according to Facebook.

Certain quality and verification measures have already been put in place to prevent future bugs and resolve them quickly, Facebook said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetGoogleFacebooksocial networkingInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?