Microsoft's Outlook.com comes out of preview phase

Hotmail users will be upgraded to the new email service by summer

Microsoft has moved its email service Outlook.com out of the preview phase, and plans a marketing campaign to boost its adoption worldwide.

The service, which claims 60 million active users since the preview was released last July, will soon start to upgrade Hotmail users to the new service, David Law, director of product management at Outlook.com, wrote in a blog post on Monday.

At launch of the preview, Microsoft said Outlook.com would eventually replace Hotmail. The migration of Hotmail users, which will be completed by summer, will be seamless, and users' @hotmail.com email address, password, messages, folders, contacts, rules, vacation replies, and other features will stay the same, with no disruption in service, Law wrote. He did not specify a date when the transition would be complete. Users won't have to switch to an @outlook.com address if they prefer not to, he added.

Microsoft is also launching a large-scale marketing campaign to promote the service worldwide, stating that it is confident that Outlook.com is ready to scale to a billion people.

"A number of people have expressed appreciation that Outlook.com replaces advertising with the latest updates from Facebook or Twitter when they're reading email from one of their contacts," Law wrote. On an average, people saw 60 percent fewer ads when using Outlook.com because they now get much more relevant updates from their friends, he added.

Microsoft launched recently a campaign against Gmail in the U.S., targeting Google's alleged practice of going through the contents of all Gmail messages to sell and target advertisements. The "Don't Get Scroogled by Gmail" campaign on Microsoft's Scroogled.com promotes Outlook.com as an alternative to Gmail. Microsoft asked users to sign a petition to stop Google from going through personal email to sell ads.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftinternetMailInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?