Flip side to Burger King Twitter hack: Many new followers

Burger King gained at least 60,000 followers after its account was taken over

Burger King saw a surprising upside after its Twitter account was compromised on Monday: tens of thousands of people began following its account.

Those people may have started following the burger chain's feed in hopes of seeing more bizarre and profane messages. But by Monday evening, the company tweeted: "Interesting day here at Burger King, but we're back! Welcome to our new followers. Hope you all stick around!"

Burger King's followers, which numbered around 50,000 as of Monday evening, shot up to more than 110,000. Company officials could not immediately be reached.

It was unclear who was responsible for the hack. Much of Twitter's business plans revolve around making its platform attractive to companies to reach out to users.

But Monday's hack showed how quickly outreach can turn into embarrassment. At one point, Burger King's profile message read that the company was just sold to McDonald's because the Whopper flopped, referring to Burger King's flagship sandwich.

Shortly after Burger King's account was taken over, McDonald's tweeted: "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."

Earlier this month, Twitter said its servers were breached by "extremely sophisticated" hackers who may have made off with user names and passwords for about 250,000 users. It was not evident if that attack contributed to Burger King's problems. Twitter officials could not immediately be reached.

As with many online services, Twitter is accessed with a username and password, which can be obtained by hackers if a person's computer is infected with malicious software.

Companies including Google and PayPal offer so-called two-factor authentication, which often involves entering a numerical passcode along with a username and password. The passcode expires after a short time and presents a higher barrier for hackers.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesBurger Kingsecuritysocial networkinginternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?