Sony cuts PlayStation Vita price by a third in Japan

The price cuts were revealed after weak holiday sales, as Sony prepares for a major announcement in the US later this week

Sony will slash the price of its PlayStation Vita handheld game consoles by up to a third in Japan, it said Monday, weeks after it cut its sales target for the device following weak holiday sales.

The 3G and Wi-Fi versions of the Vita will both cost ¥19,980 (US$212) from Feb. 28, said Sony Computer Entertainment, the company's game division. The 3G model currently sells for ¥29,980 and the Wi-Fi only model ¥24,980.

A spokeswoman declined to comment on whether similar price cuts will follow in other countries.

The price cuts in Japan were announced in a Ustream broadcast by Hiroshi Kawano, the president of Sony's domestic game division. He also revealed a new silver version of the console, as well as several game titles for the local market including Sony title Soul Sacrifice and Fantasy Star Online 2.

The announcement comes days before the company holds a Feb. 20 news conference in New York to discuss the "future of the PlayStation business," which is widely expected to reveal the company's new home console, the PlayStation 4. Japanese media have reported the new PS4 will go on sale this year and will use cloud-based gaming technology.

The Vita price cut comes after Sony revealed in its October-December earnings results that sales of its handheld games disappointed during the crucial holiday season. The company said earlier this month that it now expects to sell 7 million of its Vita and older PlayStation Portable handhelds in its fiscal year through March, down from the 10 million it predicted in November. Sony does not break out individual sales numbers of the Vita and PSP.

Sony follows Nintendo in struggling with the launch of its flagship handheld. Nintendo slashed the price of its 3DS less than six months after its 2011 launch. Both companies are struggling with competition from the exploding game market on tablets and smartphones.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonygamespspHandheldsSony Computer Entertainment

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?