Facebook revenue jumps 40 per cent in Q4 as mobile overtakes Web use

The number of daily users on mobile exceeded daily Web users for the first time

Facebook posted a revenue increase of 40 per cent in the fourth quarter as the number of daily mobile users exceeded daily Web users for the first time ever, the company reported.

Revenue for the social networking company rose to $US1.59 billion in the quarter ended Dec. 31, up about 40 per cent from $US1.13 billion in the fourth quarter of 2011. The increase is a considerable uptick from the 32 per cent year-over-year sales gain that Facebook posted in the third quarter of 2012.

The site's monthly active users on mobile devices increased 57 percent year over year to 680 million; mobile daily active users also exceeded daily active users on the Web for the first time during the quarter, Facebook announced.

Total monthly active users were 1.06 billion, up 25 per cent from the year-earlier quarter.

"In 2012, we connected over a billion people and became a mobile company," CEO Mark Zuckerberg said in a statement.

Facebook's mobile business also brought in a larger share of the company's overall advertising revenue. It made up 23 per cent of ad revenue, up from 14 per cent of ad revenue in the third quarter.

Facebook's total advertising revenue was $US1.33 billion, representing 84 per cent of the company's total sales.

Facebook posted net income of $US64 million for the quarter, representing a profit for the first time since the company went public last May. It reported a net loss of $US59 million during 2012's third quarter.

However, the fourth-quarter profit was down more than 78 per cent from the $US302 million that Facebook earned a year earlier, before it was publicly listed.

Total annual revenue increased 37 per cent to $US5.09 billion.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicessocial networkingsocial mediainternetFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?