Apple CEO should launch 8 new iPhones, spend billions on marketing, shut down Siri

Checklist for Tim Cook published by Forbes

Forbes has published a bullet pointed list of advice for Apple CEO Tim Cook to keep in mind when running Apple.

Suggestions include:

Grow Apple's (AAPL) market share. But keep margins above 44%.Put out 8 different versions of the iPhone simultaneouslySpend billions on marketing like SamsungGet more people in the emerging markets on to the iOS platform. But don't put out a cheaper iPhone and sacrifice marginsShut down Siri because it never worksUse the $137 billion cash on the balance sheet. But don't make wasteful high-priced acquisitionsHire back Scott Forstall. But also retain Bob Mansfield and Jony Ive the way Steve Jobs was able toShip the Apple TV immediately. But make sure it's a perfect experience for the consumer so that it's not another Maps screw-up before shipping

Read more suggestions here.

Related:

Why did Apple's share price fall and is now a good time to buy AAPL?

Apple proves naysayers wrong, posts best ever results

Apple's China fortunes rise, despite sagging market share

Tim Cook on Television: Apple has a lot it can 'contribute to this space'

iPhone, iPad sales up, Macs fall as Apple sees record sales

Tim Cook discusses Apple earnings and more

Good profit margins, not growing market share is best for Apple ...

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Karen Haslam

Macworld U.K.
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