Cisco sued by university over 'Tomorrow Starts Here' slogan

East Carolina University claims it has registered the trademark

Cisco Systems has been sued in a federal court by East Carolina University (ECU) for the "Tomorrow Starts Here" tagline it adopted in December.

ECU in Greenville, North Carolina, has used the mark 'Tomorrow Starts Here' for over a decade, including in national advertisements and publications, it said in a statement Friday. "We feel it is essential to take action to protect that defining trademark of our identity and vision," university chancellor Steve Ballard said in the statement.

The university's complaint alleges that Cisco's use of the identical mark infringes both its federally registered and common law trademark rights.

Apparently to emphasize that Cisco's and the university's use of the trademark could confuse the consumer, ECU said that trademark "Tomorrow Starts Here" is a university-wide brand that "represents an overlapping field of goods and services when compared with that of Cisco."

Research initiatives through ECU's College of Technology and Computer Science, for example, have created products and intellectual property that are actively being commercialized, the university said. ECU also said it promotes its global online education program using the mark "Tomorrow Starts Here."

Cisco could not be immediately reached for comment. The company said in December it launched a campaign with the "Tomorrow Starts Here" slogan to showcase how Cisco makes "amazing things happen" when it connects the unconnected, using new IP-enabled devices, more broadband access, and IPv6, the next version of the Internet protocol. 99 percent of things in the physical world are still unconnected, it said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags legalCisco SystemsEast Carolina University

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?