CTIA to merge its mobile trade shows into one event

Starting in 2014, the group will host one main show in Las Vegas, with several adjoining events

U.S. mobile trade group CTIA will combine its two annual trade shows starting in 2014 as it tries to attract a bigger share of the world's interest in smartphones, apps and other hot technologies.

The group's flagship event, CTIA Wireless, takes place every spring and is followed by a fall show, now called MobileCon and focused on enterprises. The current lineup will remain for 2013, but next year the organization will throw all its effort into a single event called simply CTIA 2014. That show will take place in September of that year in Las Vegas, which will host it for the foreseeable future, said Rob Mesirow, CTIA's vice president and show director.

Though it's the biggest mobile show in North America, CTIA Wireless has ended up in the shadow of both CES at the start of the year and Mobile World Congress, which takes place in late winter in Europe.

"As wireless permeates all consumer electronics and wireless becomes more and more global, CES and MWC have taken a lot of the oxygen out of the first quarter," analyst Roger Entner of Recon Analytics said. So much big news comes out at those two shows that there's simply not much left for CTIA, he added.

CTIA tried to ease this effect last year by pushing its main show back from March to late May, Mesirow said. This year, CTIA Wireless will take place in Las Vegas on May 21-23. But for two years, the group has also been exploring bigger changes. It has been talking to show participants and focus groups about the best way and the best time to put on its events, Mesirow said.

The group's conclusion was to build a bigger show in fall, when there aren't any big events focused on the mobile industry, Mesirow said. CTIA also hopes to host product launches that are timed for the end-of-year holiday season, he said.

One wild card in CTIA's move is IFA, the annual consumer electronics show that takes place in Berlin in late August, according to analyst Avi Greengart of Current Analysis. Unlike CTIA, IFA has a European slant and is aimed more at consumers, with a show floor that's open to the public, he said. However, IFA has played host to some notable mobile product announcements, including several Android and Windows devices from Samsung last year.

Another trend, in which mobile vendors are following Apple and hosting their own launch events, is starting to grab headlines from all technology trade shows, Greengart said.

CTIA envisions the new show, with the tagline "Super Mobility Week," as an overarching event that encompasses several smaller events addressing areas such as enterprise mobility, machine-to-machine communication and digital homes, Mesirow said. Each will be organized with one or more partners, and a pass to any of the specialized shows will include access to the main event, he said. Unlike side shows in the past, which typically took place the day before CTIA, these will be designed to run throughout the three-day event, which will take place Sept. 9-11, 2014, at the Sands Expo Convention Center.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags telecommunicationconsumer electronicsCarrierssmartphonesctiamobile

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?